Updated at 2:00 p.m.
Arrived at Central Station
Carbon footprint:
12 grams/km
Sofia Andersen
Cluster: Multimodal user
Mode: Tram
Discover how people move
Collect precise data and uncover meaningful mobility insights using our trusted smartphone-based tech
Preferred partner of leading mobility organizations
Collect intermodal mobility insights. Precisely, automatically, securely.
User-friendly apps
Collect detailed transport modes & purposes effortlessly, in a battery-efficient way
Meaningful insights
Understand mobility behaviours with the right insights you need for your success.
Privacy is Key
Ensure compliance and high security with strong data protection and encryption systems that
Our offerings are uniquely suitable for a variety of industries
We deeply understand your industry-specific challenges and are committed to helping you achieve your strategic goals.
Unlock your full potential with motiontag's product suite
Capture, visualize, and analyze intermodal, long-term mobility data with unmatched precision.
Travel log app
Our plug-and-play app. Seamless setup & ease-of-use ensures high adoption rates and top notch data collection
Whitelabel
Need a touch of customization? Let our team design a solution tailor-made to your brand and design sensibilities
Dashboard
Make sense of it all. Dive deep into your data, gather insights and make educated decisions
Success stories
Client achievements
Learn how our solutions empower our partners to successfully reach their goals
Alliance SwissPass
How Alliance SwissPass is digitizing revenue distribution in public transport with motiontag
KlimaTicket
We assisted the Austrian nationwide flat-rate public transit ticket “Klimaticket,” when they required a robust fare allocation scheme to distribute revenues.
BVG
App-based tracking in the fahrinfo App: A scalable building block for the mobility transition in Berlin
Yougov
Understanding mobility patterns is a cornerstone of creating sustainable, efficient transportation systems.
Klimataler
How Klima-Taler app provides mobility insights while rewarding green transportation
Alliance SwissPass
How Alliance SwissPass is digitizing revenue distribution in public transport with motiontag
KlimaTicket
We assisted the Austrian nationwide flat-rate public transit ticket “Klimaticket,” when they required a robust fare allocation scheme to distribute revenues.
BVG
App-based tracking in the fahrinfo App: A scalable building block for the mobility transition in Berlin
Yougov
Understanding mobility patterns is a cornerstone of creating sustainable, efficient transportation systems.
Klimataler
How Klima-Taler app provides mobility insights while rewarding green transportation
Discover our solutions
Running a mobility survey on a national or regional level, Conducting fare allocation across various Public Transport operators or setting up a loyalty program. Whatever it is, we can help
Going beyond traditional methodologies. Leveraging smartphones
Cost effective
Eliminates expensive hardware and labor costs by leveraging existing smartphones, making data collection more affordable.
Engaged participants
Integrates effortlessly into daily routines, increasing participant reach and long-term engagement.
Top notch data
Enables longitudinal, cost-effective data collection with minimal burden on participants.
Reliable
As effective, efficient and robust as traditional methodologies. Just better.
Trusted technology meets compliance excellence
Confidently adopt leading technology designed with security and privacy at its core.
motiontag's technology is a strong foundation for long-term market research
For several years, motiontag has been a reliable technology partner for infas across multiple large-scale projects, including national transportation surveys such as the Austrian National Mobility Study and fare allocation, e.g., KlimaTicket. The technology is exceptionally reliable at scale and has proven to be a strong foundation for long-term market research.
Head of Mobility and Regional Research
High-quality measurement of real-world behavior is fundamental for credible research.
Using MotionTag has been critical for accurately and granularly registering travel behavior across transport modes. This approach substantially reduces error and bias compared to self-reported measures, enabling us to observe actual behavioral change rather than stated intentions. Combined with a randomized controlled framework, this strategy has allowed us to estimate the causal effects of several transport policies (such as road pricing and subsidies) and to identify how individuals adjust mobility decisions across all transport modes in response to economic incentives.
Senior Research Economist
motiontag's tech allows us to focus on the new survey elements: time use and expenditures.
Over the years, the traditional way of collecting data through paper-and-pencil surveys has become less productive in terms of data quality and response rates. It is difficult to choose between the two main passive alternatives, GSM and GPS data, because access, costs, and data volumes vary widely. Here, the abilities and quality of motiontag’s proven technology make the choice often easy.
Emeritierter Professor
motiontag's data forms the basis for the allocation of Klima-Talers
By integrating MotionTag's mobility detection into the Klima-Taler.com platform, climate-friendly journeys can be automatically measured and evaluated. More than 50 participating municipalities receive reliable data on CO₂ savings and the use of sustainable forms of mobility. The data shows how mobility behavior is changing for the better in everyday life.
CEO & Co-Founder
motiontag's tech allowed us to capture individual mobility trajectories linked to key characteristics
In our research on gender mobility in Curitiba’s favelas, motiontag’s smartphone-based tracking enabled us to collect detailed route, modal choice, and travel time data directly within these communities. Unlike traditional Origin–Destination surveys - often aggregated into large spatial zones - or large-scale mobile phone big data, which typically lack socio-demographic detail, this approach allowed us to capture individual mobility trajectories linked to key characteristics such as household composition, gender, income, and race. This combination provided unprecedented insight into gender-based mobility inequalities and supports the development of more inclusive urban mobility policies.
Associate researcher in Urban Management
Trusted member of the mobility ecosystem
We are proud members of Europe's leading mobility and transportation associations. We take an active role in shaping the future of mobility by collaborating with other partners through innovation and trust.
Blog
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Catch up on the latest in mobility, transportation and sustainability
Why representativeness is the silent engine of the mobility transition
The data revolution is here, but data without representativeness is a liability. As public transport authorities and ministries across the DACH region shift toward evidence-based planning, the methodology behind the data is becoming as important as the data itself.
by Martin Velkovski
Precision instead of guesswork: the digital revolution in revenue allocation at Alliance SwissPass
Discover how Alliance SwissPass and motiontag are revolutionizing revenue allocation through automated mobility data, replacing manual travel diaries. Learn more about the results of the 2024 pilot project, which is setting new standards for precision and fairness across Swiss public transport.
by Julia Smereka
How BVG and motiontag demonstrate that digital data collection in public transport is ready for the next step
Reliable mobility data is the basis for traffic planning and revenue sharing. Learn about the profound impact the NuVe project is having on the efficiency and fairness of public transport management.
by Tamara S