motiontag for academia

Overcome traditional data limitations by using granular and accurate mobility insights to fuel groundbreaking discoveries.

Lead impactful research that transforms your field

Boost your projects with unparalleled level of data granularity

 

Bridge research and real-world mobility solutions

Drive innovation with novel ways of utilizing mobility data and insights.

Measure behavioural change in the population

Get the data and insights you need to reveal changes in mobility behaviours.

Go beyond the level of traditional datasets

Get more granular data sets, with higher level of analytical potential, richer annotations and vastly higher longitudinal accuracy.

Bring innovation to the field of mobility and transportation research

Introduce new ways of researching mobility and discover hidden insights into how people move.

 

Scalable

Make huge strides forward by leveraging a cost effective and efficient data collection methodology.

Accurate & actionable

Leverage real-time data and advanced tracking methods as basis for your thesis.

Get access to the relevant data you need

Access large datasets of relevant origin and mode-of-transport data you need and made assumptions about mobility trends with confidencet

 

Machine-readable

Get the output formats you are comfortable with and can manipulate further.

Attribute-rich

Our methodology allows for the collection of a variety of information about how mobiility. from modes of transport to POIs.

Your peers are using motiontag

Out mobility data collection solutions are being used by prestigious Universities and organisations around the world!

Access data that uncovers game-changing possibilities in the field of mobility

 

Top notch representativeness

We provide reliable datasets with high levels of representativeness that enable further creative problem-solving and innovation.

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Innovation

We allow you to introduce a new perspective on mobility and break new ground in your field.

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Integration

We provide a setup that is seamless and integrates effortlessly into existing tech infrastructure.

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motiontag's technology is a strong foundation for long-term market research

For several years, motiontag has been a reliable technology partner for infas across multiple large-scale projects, including national transportation surveys such as the Austrian National Mobility Study and fare allocation, e.g., KlimaTicket. The technology is exceptionally reliable at scale and has proven to be a strong foundation for long-term market research.

Robert Follmer
Head of Mobility and Regional Research

High-quality measurement of real-world behavior is fundamental for credible research.

Using MotionTag has been critical for accurately and granularly registering travel behavior across transport modes. This approach substantially reduces error and bias compared to self-reported measures, enabling us to observe actual behavioral change rather than stated intentions. Combined with a randomized controlled framework, this strategy has allowed us to estimate the causal effects of several transport policies (such as road pricing and subsidies) and to identify how individuals adjust mobility decisions across all transport modes in response to economic incentives.

Alice Ciccone
Senior Research Economist

motiontag's tech allows us to focus on the new survey elements: time use and expenditures.

Over the years, the traditional way of collecting data through paper-and-pencil surveys has become less productive in terms of data quality and response rates. It is difficult to choose between the two main passive alternatives, GSM and GPS data, because access, costs, and data volumes vary widely. Here, the abilities and quality of motiontag’s proven technology make the choice often easy.

Prof. em. Dr. Kay W. Axhausen
Emeritierter Professor

motiontag's data forms the basis for the allocation of Klima-Talers

By integrating MotionTag's mobility detection into the Klima-Taler.com platform, climate-friendly journeys can be automatically measured and evaluated. More than 50 participating municipalities receive reliable data on CO₂ savings and the use of sustainable forms of mobility.  The data shows how mobility behavior is changing for the better in everyday life.

Daniela Schiffer
CEO & Co-Founder

motiontag's tech allowed us to capture individual mobility trajectories linked to key characteristics

In our research on gender mobility in Curitiba’s favelas, motiontag’s smartphone-based tracking enabled us to collect detailed route, modal choice, and travel time data directly within these communities. Unlike traditional Origin–Destination surveys - often aggregated into large spatial zones - or large-scale mobile phone big data, which typically lack socio-demographic detail, this approach allowed us to capture individual mobility trajectories linked to key characteristics such as household composition, gender, income, and race. This combination provided unprecedented insight into gender-based mobility inequalities and supports the development of more inclusive urban mobility policies.

Agnes S. de Araujo
Associate researcher in Urban Management

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Let's discuss how motiontag can fit within your project