Reveal nationwide mobility trends

Inform transport decisions with accurate, real-world data across the country.

Used by the world's leading companies

Unlocking national mobility insights with motiontag

Our smartphone technology revolutionizes how you understand national mobility patterns, enabling confident strategic decisions. Proven and trusted for years in major mobility studies and market research.

 

Reduce overhead

Continuously capture mobility data via smartphones, significantly lowering personnel costs while eliminating manual data handling and costly recruitment.

Reliable & compliant

Trusted in national mobility studies, our secure, GDPR-compliant smartphone approach reduces recall bias and delivers trustworthy, continuous, objective mobility data.

Zero-effort user engagement

Installed once, our app seamlessly captures mobility data without active user involvement—leveraging the device people rarely forget at home.

Built on trust. Committed to privacy.

Protecting personal mobility data is at the heart of what we do. With more than ten years of experience, we offer a trusted, user-focused solution that’s fully compliant, secure by design, and built to give people control over their data.

 

Under the hood: How our solution supports your survey success

App-based mobility logbook

An intuitive app that passively captures mobility behavior—automatically, securely, and ready for in-app surveys if needed.

 

App-based mobility logbook

An intuitive app that passively captures mobility behavior—automatically, securely, and ready for in-app surveys if needed.

Learn more

Admin dashboard

Stay on top of your survey, study or project with a dashboard that offers real-time control, clear metrics, and secure access to all data

Learn more

Data insights and exports

Unlock detailed insights into origin-destination flows, mode shares, distances and trip durations—ready to explore and export.

Learn more

A new standard beyond traditional surveys

We go beyond conventional methods by offering continuous, objective mobility data—more accurate, cost-effective, and decision-ready for governments, cities and regions.

 

- 75%

lower cost compared to traditional surveys.

+ 97%

accuracy in detecting 12+ transport modes, including public transport lines.

From movement to meaning: Empowering decisions with mobility insights

Understanding mobility is key to shaping the future of transport, infrastructure, and economic policy. As mobility becomes more complex, decision makers need better data to respond. Our solution delivers accurate, real-time insights—helping governments and researchers plan smarter, greener, and more inclusive systems.

 

Infrastructure planning

Build transport networks that respond to real mobility demand and future growth.

Sustainability goals

Support greener choices by understanding how people really move.

Targeted investments

Use mobility insights to guide strategic investment decisions in services, real estate, and regional development.

Success stories

Client achievements

Learn how our solutions empower our partners to successfully reach their goals

Alliance SwissPass

How Alliance SwissPass is digitizing revenue distribution in public transport with motiontag

KlimaTicket

We assisted the Austrian nationwide flat-rate public transit ticket “Klimaticket,” when they required a robust fare allocation scheme to distribute revenues.

BVG

App-based tracking in the fahrinfo App: A scalable building block for the mobility transition in Berlin

Yougov

Understanding mobility patterns is a cornerstone of creating sustainable, efficient transportation systems.

Klimataler

How Klima-Taler app provides mobility insights while rewarding green transportation

Alliance SwissPass

How Alliance SwissPass is digitizing revenue distribution in public transport with motiontag

KlimaTicket

We assisted the Austrian nationwide flat-rate public transit ticket “Klimaticket,” when they required a robust fare allocation scheme to distribute revenues.

BVG

App-based tracking in the fahrinfo App: A scalable building block for the mobility transition in Berlin

Yougov

Understanding mobility patterns is a cornerstone of creating sustainable, efficient transportation systems.

Klimataler

How Klima-Taler app provides mobility insights while rewarding green transportation

motiontag's technology is a strong foundation for long-term market research

For several years, motiontag has been a reliable technology partner for infas across multiple large-scale projects, including national transportation surveys such as the Austrian National Mobility Study and fare allocation, e.g., KlimaTicket. The technology is exceptionally reliable at scale and has proven to be a strong foundation for long-term market research.

Robert Follmer
Head of Mobility and Regional Research

High-quality measurement of real-world behavior is fundamental for credible research.

Using MotionTag has been critical for accurately and granularly registering travel behavior across transport modes. This approach substantially reduces error and bias compared to self-reported measures, enabling us to observe actual behavioral change rather than stated intentions. Combined with a randomized controlled framework, this strategy has allowed us to estimate the causal effects of several transport policies (such as road pricing and subsidies) and to identify how individuals adjust mobility decisions across all transport modes in response to economic incentives.

Alice Ciccone
Senior Research Economist

motiontag's tech allows us to focus on the new survey elements: time use and expenditures.

Over the years, the traditional way of collecting data through paper-and-pencil surveys has become less productive in terms of data quality and response rates. It is difficult to choose between the two main passive alternatives, GSM and GPS data, because access, costs, and data volumes vary widely. Here, the abilities and quality of motiontag’s proven technology make the choice often easy.

Prof. em. Dr. Kay W. Axhausen
Emeritierter Professor

motiontag's data forms the basis for the allocation of Klima-Talers

By integrating MotionTag's mobility detection into the Klima-Taler.com platform, climate-friendly journeys can be automatically measured and evaluated. More than 50 participating municipalities receive reliable data on CO₂ savings and the use of sustainable forms of mobility.  The data shows how mobility behavior is changing for the better in everyday life.

Daniela Schiffer
CEO & Co-Founder

motiontag's tech allowed us to capture individual mobility trajectories linked to key characteristics

In our research on gender mobility in Curitiba’s favelas, motiontag’s smartphone-based tracking enabled us to collect detailed route, modal choice, and travel time data directly within these communities. Unlike traditional Origin–Destination surveys - often aggregated into large spatial zones - or large-scale mobile phone big data, which typically lack socio-demographic detail, this approach allowed us to capture individual mobility trajectories linked to key characteristics such as household composition, gender, income, and race. This combination provided unprecedented insight into gender-based mobility inequalities and supports the development of more inclusive urban mobility policies.

Agnes S. de Araujo
Associate researcher in Urban Management

Let us supercharge your next mobility survey

Discover how our technology can transform your understanding of national mobility patterns and trends.

Blog

Visit our blog

Catch up on the latest in mobility, transportation and sustainability

Solutions

Precision instead of guesswork: the digital revolution in revenue allocation at Alliance SwissPass

Discover how Alliance SwissPass and motiontag are revolutionizing revenue allocation through automated mobility data, replacing manual travel diaries. Learn more about the results of the 2024 pilot project, which is setting new standards for precision and fairness across Swiss public transport.

by Julia Smereka

How BVG and motiontag demonstrate that digital data collection in public transport is ready for the next step

Reliable mobility data is the basis for traffic planning and revenue sharing. Learn about the profound impact the NuVe project is having on the efficiency and fairness of public transport management.

by Tamara S

Solutions

Data for Berlin: How BVG and motiontag are laying the foundation for smarter public transport

Laying the foundation for smarter public transport in the city of Berlin. A story with BVG and motiontag.

by Martin Velkovski